There’s just ONE WEEK LEFT before the fabulous Two-Book Launch Event Extravanganza for the Myrtle Hardcastle Mysteries, Premeditated Myrtle and How to Get Away with Myrtle! Marketing common sense tells me I should be showering you with reminders to BUY BUY BUY!! …but that seems a little coarse. Instead, I’ll show you some fabulous Victorians urging you to BUY BUY BUY. Deciding you simply cannot live without these astonishing wonders, you’ll naturally turn to Myrtle to fulfill all your Victorian desires. Subtle, yes? I thought so.
Advertising was big business in the Victorian era. Just like today, products had to fight to be noticed in a crowded marketplace. They used aspirational imagery, splashy colors, memorable slogans, familiar characters, and even humor to catch the consumer’s eye.
I take a lot of inspiration from period advertising imagery when writing about Myrtle’s world. These images would have been ubiquitous and familiar to girls like her, and help form the aesthetic, or design sensibility, of the era.
To twenty-first century eyes, some of this artwork seems almost unbelievably lavish and beautiful, and original items can command high prices on the antique market. You can see why!
One of the things I love best about Brett Helquist’s beautiful covers for the Myrtle Hardcastle Mysteries is how well they evoke this look. Myrtle looks like she’s stepped out of an ad for Pear’s Soap or a travel poster.
Still not sold? Well, how about a locust mowing the lawn?
This giant frog terrified of a small child? (Thank goodness the nerve pills are on hand!)
If I still haven’t convinced you to read the Myrtle Hardcastle Mysteries… well, the Victorians have the answer for that, too.
It’s no mystery! You don’t need to resort to quack patent medicines for your Victorian fix: just get your own copies of Premeditated Myrtle and How to Get Away with Myrtle! Out October 6, at booksellers, libraries, audio devices, and e-readers everywhere.